Evaluation

Who would be the audience for your media product?From my survey, I found out a lot about my target audience. Most of the people that completed my survey were female (73%) and only 27% were male. This showed me that I would need to market my product towards the female audience slightly more.

In my survey I also asked the age of my target audience. 14 out the 15 responses to this question were from people who were ages been 15 and 19. Only one other person was over 30. This showed me that my target audience were mostly in their late teens, with the odd exception. When it came to producing my magazine, I took into account the age of my target audience.

Another question I asked about my target audience in my survey was how often they listened to rock music. Only one person said that they listened to it every day, and one other person said often. This is disappointing as this is the genre of magazine I am producing, however they may prefer different styles of rock like “emo” or indie music which wasn’t specified in the question. The most popular answer was rarely, with 5 out of 15 (one third) people opting for this. However, 27% listened to it occasionally. This shows that my target do not listen to specifically rock music often. I took this into consideration when producing my magazine as to not make it look too hardcore to keep the audience interested.

From the information I gathered in my survey, I found out a lot about my target audience. I discovered that my audience will be predominantly female, within the age rage of 15-19. I also found that my target audience were obviously interested in rock music, but not maybe other branches of rock, like “indie” or “emo” music. These are the key points I found out about my target audience of this product.